A company logo may be the last thing cost-conscious CEOs focus on when they're looking to jump-start growth. Which is perhaps why it took more than two decades for White Mountain Footwear, a privately held shoe manufacturer based in Lisbon, N.H., to finally give its own emblem some serious thought.

Tahl Raz
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A company logo may be the last thing cost-conscious CEOs focus on when they're looking to jump-star
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A company logo may be the last thing cost-conscious CEOs focus on when they're looking to jump-star
A company logo may be the last thing cost-conscious CEOs focus on when they're looking to jump-star
A company logo may be the last thing cost-conscious CEOs focus on when they're looking to jump-star
A company logo may be the last thing cost-conscious CEOs focus on when they're looking to jump-star
A company logo may be the last thing cost-conscious CEOs focus on when they're looking to jump-star
A company logo may be the last thing cost-conscious CEOs focus on when they're looking to jump-star
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