Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

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• Rosser Reeves:

  Unless a product becomes outmoded, a great campaign will not wear itself out.

• Rosser Reeves:

  You must make the product interesting, not just make the ad different. And that's what too many of

• Rosser Reeves:

  No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen th

• Cyril Connolly:

  Better to write for yourself and have no public, than to write for the public and have no self.

• Cyril Connolly:

  Whom the gods wish to destroy they first call promising.

• Cyril Connolly:

  Vulgarity is the garlic in the salad of life.

• Cyril Connolly:

  The artist one day falls through a hole in the brambles, and from that moment he is following the d

• Cyril Connolly:

  We must select the illusion which appeals to our temperament, and embrace it with passion, if we wa

• Cyril Connolly:

  Purity engenders Wisdom, Passion avarice, and Ignorance folly, infatuation and darkness.

• Cyril Connolly:

  The only way for writers to meet is to share a quick peek over a common lamp-post.