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Advertising ought to work by telling you what it is you want to tell, you should understand what yo
Advertising ought to work by telling you what it is you want to tell, you should understand what yo
Advertising ought to work by telling you what it is you want to tell, you should understand what yo
Advertising ought to work by telling you what it is you want to tell, you should understand what yo
Advertising ought to work by telling you what it is you want to tell, you should understand what yo
Advertising ought to work by telling you what it is you want to tell, you should understand what yo
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Jay Chiat:
But I think technology advertising will have to stop addressing how products are made and concentraJay Chiat:
Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - eithJay Chiat:
The intellectual architecture means focusing on doing great work instead of focusing on agency poliJay Chiat:
The team architecture means setting up an organization that helps people produce that great work inJay Chiat:
You come to work because the office is a resource: The office is a place where you can meet with otJay Chiat:
We don't have titles on our business cards. No one really gets any special treatment. No one gets aJay Chiat:
First, this isn't about telecommuting, because we still have offices that people will come to regulJay Chiat:
Second, we're spending a huge amount of money on technology so that everyone can check out laptopsJay Chiat:
Eighty percent of what everyone's talking about never happens. I don't mean in terms of product devJay Chiat:
In the '20s they were telling us we'd all have our own private plane and take vacations to the moon