As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.

Nirmalya Kumar
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As brands become larger, the need to reach greater numbers of customers makes them less edgy and di
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As brands become larger, the need to reach greater numbers of customers makes them less edgy and di
As brands become larger, the need to reach greater numbers of customers makes them less edgy and di
As brands become larger, the need to reach greater numbers of customers makes them less edgy and di
As brands become larger, the need to reach greater numbers of customers makes them less edgy and di
As brands become larger, the need to reach greater numbers of customers makes them less edgy and di
As brands become larger, the need to reach greater numbers of customers makes them less edgy and di
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