Coaches have to watch for what they don't want to see and listen to what they don't want to hear.

Next quotes

• John Madden:

  Self-praise is for losers. Be a winner. Stand for something. Always have class, and be humble.

• John Madden:

  The only yardstick for success our society has is being a champion. No one remembers anything else.

• John Madden:

  The road to Easy Street goes through the sewer.

• John Madden:

  I think comparisons are odious.

• John Madden:

  Don't worry about the horse being blind, just load the wagon.

• John Madden:

  When your arm gets hit, the ball is not going to go where you want it to.

• John Madden:

  If you see a defense team with dirt and mud on their backs they've had a bad day.

• John Madden:

  Every time I go to the theater, there's something about the atmosphere, seeing something unfold liv

• John Madden:

  That's the biggest gap in sports, the difference between the winner and the loser of the Super Bowl

• John Madden:

  If you think about it, I've never held a job in my life. I went from being an NFL player to a coach