Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Next quotes

• Leo Burnett:

  There is no such thing as a permanent advertising success.

• Leo Burnett:

  Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

• Leo Burnett:

  To swear off making mistakes is very easy. All you have to do is swear off having ideas.

• Leo Burnett:

  I have learned to respect ideas, wherever they come from. Often they come from clients. Account exe

• Leo Burnett:

  Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estim

• Leo Burnett:

  When you reach for the stars you may not quite get one, but you won't come up with a handful of mud

• Leo Burnett:

  The work of an advertising agency is warmly and immediately human. It deals with human needs, wants

• Leo Burnett:

  We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

• Will Carleton:

  But I have learned a thing or two; I know as sure as fate, when we lock up our lives for wealth, th

• Will Carleton:

  I've watched my duty, straight an' true, an' tried to do it well; Part of the time kept heaven in v