Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
Steve Jobs0
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Steve Jobs:
Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac,Steve Jobs:
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try toSteve Jobs:
Well, Apple invented the PC as we know it, and then it invented the graphical user interface as weSteve Jobs:
We hire people who want to make the best things in the world.Steve Jobs:
I've always wanted to own and control the primary technology in everything we do.Steve Jobs:
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at nightSteve Jobs:
Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've doneSteve Jobs:
We made the buttons on the screen look so good you'll want to lick them.Steve Jobs:
I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church ofSteve Jobs:
And one more thing.