Do send out a newsletter when you have a new book out or are going on tour. Also list relevant event dates and notifications of contests you are running.

Next quotes

• M. J. Rose:

  Don't add people to your subscriber list just because they once wrote you a note. Or once answered

• M. J. Rose:

  I know one writer who has been subscribing authors without their permission and sending out what sh

• M. J. Rose:

  If no one knows your book is out there, no one will think about buying it. It's as simple as that.

• M. J. Rose:

  A comprehensive marketing plan involves both online and offline efforts to use and broaden your exi

• M. J. Rose:

  As a general rule, when you comment on a blog, make it knowledgeable or witty and, most of all, rel

• M. J. Rose:

  The biggest mistake is to assume that another writer's successful strategy will work for you, too.

• M. J. Rose:

  Recognize that the great majority of us aren't trained actors and entertainers. Usually, it's not o

• M. J. Rose:

  You shouldn't talk about yourself all the time - most of us aren't for sale. Our books are. Talk ab

• M. J. Rose:

  If I present a boring personal life to my readers, it's going to be harder for them to think of my

• M. J. Rose:

  An author's ability to bring a marketing synopsis to the table - along with a great manuscript - ma