If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white.

David Carson
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If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I
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If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I
If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I
If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I
If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I
If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I
If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I
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