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If the end of the twentieth century can be characterized by futurism, the twenty-first can be defin
If the end of the twentieth century can be characterized by futurism, the twenty-first can be defin
If the end of the twentieth century can be characterized by futurism, the twenty-first can be defin
If the end of the twentieth century can be characterized by futurism, the twenty-first can be defin
If the end of the twentieth century can be characterized by futurism, the twenty-first can be defin
If the end of the twentieth century can be characterized by futurism, the twenty-first can be defin
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Douglas Rushkoff:
The 'looking forward' so prevalent in the late 1990s was bound to end once the new millennium beganDouglas Rushkoff:
Treating an age group as a demographic requires coming up with something that's common to every sinDouglas Rushkoff:
Napster is a consumer revolt. Napster is about my right to have this music and to share if I've paiDouglas Rushkoff:
Since the 1960s, mainstream media has searched out and co-opted the most authentic things it couldDouglas Rushkoff:
Children are being adultified because our economy is depending on them to make purchasing decisionsDouglas Rushkoff:
Marketers spend millions developing strategies to identify children's predilections and then capitaDouglas Rushkoff:
The liberation children experience when they discover the Internet is quickly counteracted by the lDouglas Rushkoff:
Web sites are designed to keep young people from using the keyboard, except to enter in their parenDouglas Rushkoff:
No matter how much control kids get over the media they watch, they are still utterly powerless wheDouglas Rushkoff:
Once a teen has been identified as part of the 'target market,' he knows he's done for. The object