Mint's business model became, 'We'll go for free, and then we'll find these savings opportunities for you.' You know, better interest rate on your credit cards, when should you consolidate your student loans, when does it mathematically make sense to refinance your mortgage, and Mint figures all that stuff out for you.
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Aaron Patzer:
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I wanted to build a tool for my generation: people 20 to 40 who don't want to spend time balancing