Movies don't sit in the theaters for an entire summer like they did in 1982. Now you've got a two- or three-week shelf life so you need to have that awareness right off the bat. And in order to make a lot of people know about your movie, you need to be out there banging the drum and showing your stuff.
Joseph Kosinski0
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Joseph Kosinski:
That's the tricky thing these days: being able to surprise people.Joseph Kosinski:
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Disney's clearly in the business of doing giant tent pole movies based on properties that they own.Joseph Kosinski:
But I grew up in a place where no one knew anyone in the entertainment business, I never knew it waJoseph Kosinski:
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Well I grew up in the Midwest, and I think the first film that blew my mind was 'Raiders of the Los