People don't buy what you do, they buy why you do it.

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• Simon Sinek:

  Whether individuals or organisations, we follow those who lead not because we have to, but because

• Simon Sinek:

  In the military, they give medals for people who are willing to sacrifice themselves so that others

• Simon Sinek:

  Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the p

• Simon Sinek:

  Leaders who fail are the ones who do it by themselves. Leaders who succeed are the ones who allow o

• Simon Sinek:

  Bad leaders believe that they have to project control at all times.

• Simon Sinek:

  No matter how many or how few people you have reporting to you, you must remember that as you climb

• Simon Sinek:

  Leadership is absolutely about inspiring action, but it is also about guarding against mis-action.

• Simon Sinek:

  Anyone who achieves any kind of success, however you want to define it, sometimes can't let go of i

• Simon Sinek:

  Over 90% of people go home at the end of the day feeling unfulfilled by their work, and I won't sto

• Simon Sinek:

  The challenge of the unknown future is so much more exciting than the stories of the accomplished p