Politics is a place of humble hopes and strangely modest requirements, where all are good who are not criminal and all are wise who are not ridiculously otherwise.

Next quotes

• Frank Luntz:

  A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry rec

• Frank Luntz:

  The fundamental problem for Republicans when it comes to the environment is that whatever you say i

• Frank Luntz:

  Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Am

• Frank Luntz:

  Sound science must be our guide in choosing which problems to tackle and how to approach them.

• Frank Luntz:

  Politics is gut; commercials are gut.

• Frank Luntz:

  It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational;

• Frank Luntz:

  In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; pas

• Frank Luntz:

  We decide based on how people look; we decide based on how people sound; we decide based on how peo

• Frank Luntz:

  Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested

• Frank Luntz:

  The way you communicate an idea is different than the way you communicate a product.