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Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's j
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's j
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's j
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's j
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's j
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's j
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Paul Rand:
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.Paul Rand:
In the Orthodox religion, you don't draw the human figure. It's against the rules.Paul Rand:
I was too practical to want to be a painter.Paul Rand:
Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elemPaul Rand:
Ideas do not need to be esoteric to be original or exciting.Paul Rand:
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardyPaul Rand:
You can't criticize geometry. It's never wrong.Paul Rand:
To design is much more than simply to assemble, to order, or even to edit: it is to add value and mPaul Rand:
Good design doesn't date. Bad design does.Paul Rand:
There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts ar