Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots.
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John Battelle:
When you use Facebook, you're always logged in, and your identity and relationships - to others, toJohn Battelle:
You happily give Facebook terabytes of structured data about yourself, content with the implicit trJohn Battelle:
Anytime Facebook wants to change how it might use all that data about you, in any way, across any sJohn Battelle:
If we as a society do not understand 'the cloud,' in all its aspects - what data it holds, how it wJohn Battelle:
Nearly all web publications are driven by the display model, which is in turn driven by page views.John Battelle:
As much as I love scores of wonderful sites across the web, most of them are driven by the daily grJohn Battelle:
The truth is, truly passionate media creators don't get into the media business to make huge gainsJohn Battelle:
Making media companies that you hope to sell is not a lot of fun for anyone who cares deeply aboutJohn Battelle:
I'm quite certain the Windows 8 team is preparing to market IE 10 - and by extension, Windows 8 - aJohn Battelle:
Advertising and content have always been bound together - in print, on television, and on the web.