The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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• Peter Drucker:

  Today knowledge has power. It controls access to opportunity and advancement.

• Peter Drucker:

  We now accept the fact that learning is a lifelong process of keeping abreast of change. And the mo

• Peter Drucker:

  Follow effective action with quiet reflection. From the quiet reflection will come even more effect

• Peter Drucker:

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• Peter Drucker:

  Management by objective works - if you know the objectives. Ninety percent of the time you don't.

• Peter Drucker:

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• Peter Drucker:

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• Peter Drucker:

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• Peter Drucker:

  When a subject becomes totally obsolete we make it a required course.

• Peter Drucker:

  Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new