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There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at anoth
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at anoth
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at anoth
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at anoth
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at anoth
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at anoth
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William Bernbach:
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.William Bernbach:
Today's smartest advertising style is tomorrow's corn.William Bernbach:
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetiWilliam Bernbach:
Nobody counts the number of ads you run; they just remember the impression you make.William Bernbach:
The most powerful element in advertising is the truth.William Bernbach:
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if youWilliam Bernbach:
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness thaWilliam Bernbach:
I warn you against believing that advertising is a science.William Bernbach:
An idea can turn to dust or magic, depending on the talent that rubs against it.William Bernbach:
We don't ask research to do what it was never meant to do, and that is to get an idea.