There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense.

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• Phil Schiller:

  I'd prefer not to tell confidential information about future products.

• Phil Schiller:

  From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardwar

• Phil Schiller:

  There are times when we have to add resources to Apple, grow talent to do something that we weren't

• Phil Schiller:

  It's a little counterintuitive to people, that doing what people don't expect ends up being what pe

• Phil Schiller:

  You increasingly are seeing more Macs than PCs.

• Phil Schiller:

  The job of the iPad should be to be so powerful and capable that you never need a notebook.

• Phil Schiller:

  The belief is more and more as we use iCloud services for documents and our photos and videos and m

• Phil Schiller:

  If you want a product that's thicker with a bigger battery, it's also heavier, more costly, takes l

• Phil Schiller:

  That's the Apple I want - I want an Apple that's bold and taking risks and being aggressive.

• Troy Duffy:

  When you're writing for a sequel and there's a movie that's been deemed sacred ground by the fanbas