Charlie Rose is the ultimate ad.

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• Jay Chiat:

  I like the Gap ad, the khaki one. I liked that.

• Jay Chiat:

  Advertising ought to work by telling you what it is you want to tell, you should understand what yo

• Jay Chiat:

  But I think technology advertising will have to stop addressing how products are made and concentra

• Jay Chiat:

  Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - eith

• Jay Chiat:

  The intellectual architecture means focusing on doing great work instead of focusing on agency poli

• Jay Chiat:

  The team architecture means setting up an organization that helps people produce that great work in

• Jay Chiat:

  You come to work because the office is a resource: The office is a place where you can meet with ot

• Jay Chiat:

  We don't have titles on our business cards. No one really gets any special treatment. No one gets a

• Jay Chiat:

  First, this isn't about telecommuting, because we still have offices that people will come to regul

• Jay Chiat:

  Second, we're spending a huge amount of money on technology so that everyone can check out laptops