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I have learned that it is far easier to write a speech about good advertising than it is to write a
I have learned that it is far easier to write a speech about good advertising than it is to write a
I have learned that it is far easier to write a speech about good advertising than it is to write a
I have learned that it is far easier to write a speech about good advertising than it is to write a
I have learned that it is far easier to write a speech about good advertising than it is to write a
I have learned that it is far easier to write a speech about good advertising than it is to write a
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Leo Burnett:
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his handsLeo Burnett:
The secret of all effective originality in advertising is not the creation of new and tricky wordsLeo Burnett:
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.Leo Burnett:
Fun without sell gets nowhere but sell without fun tends to become obnoxious.Leo Burnett:
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business foLeo Burnett:
There is no such thing as a permanent advertising success.Leo Burnett:
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.Leo Burnett:
To swear off making mistakes is very easy. All you have to do is swear off having ideas.Leo Burnett:
I have learned to respect ideas, wherever they come from. Often they come from clients. Account exeLeo Burnett:
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estim