The largest issue with search is that we learned about it when the web was young, when the universe was 'complete' - the entire web was searchable! Now our digital lives are utterly fractured - in apps, in walled gardens like Facebook, across clunky interfaces like those in automobiles or Comcast cable boxes.
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John Battelle:
When it broke out in the mid 1990s, the web was society's first at-scale digital artifact. It spreaJohn Battelle:
Search is now more than a web destination and a few words plugged into a box. Search is a mode, a mJohn Battelle:
When you use Facebook, you're always logged in, and your identity and relationships - to others, toJohn Battelle:
You happily give Facebook terabytes of structured data about yourself, content with the implicit trJohn Battelle:
Anytime Facebook wants to change how it might use all that data about you, in any way, across any sJohn Battelle:
If we as a society do not understand 'the cloud,' in all its aspects - what data it holds, how it wJohn Battelle:
Nearly all web publications are driven by the display model, which is in turn driven by page views.John Battelle:
As much as I love scores of wonderful sites across the web, most of them are driven by the daily grJohn Battelle:
The truth is, truly passionate media creators don't get into the media business to make huge gainsJohn Battelle:
Making media companies that you hope to sell is not a lot of fun for anyone who cares deeply about