Choose quotes font
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass bran
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass bran
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass bran
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass bran
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass bran
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass bran
Next quotes
John Quelch:
China is a very brand-intensive society. The reason that brands are so very important is that theyJohn Quelch:
Consumer behaviour changes in a glacial fashion.John Quelch:
Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doinJohn Quelch:
Every time there is a recession, consumers will typically be more cautious, more conservative, takeJohn Quelch:
Coca-Cola is an American icon.John Quelch:
You have to be willing to totally immerse yourself in China in order to have in-depth exposure to CJohn Quelch:
Product downsizing in the face of inflation in order to maintain retail price points has long beenJohn Quelch:
In flush times, a rising tide of consumption can compensate for less than optimal branding, positioJohn Quelch:
When times are good, there is budget available for increased research on secondary products or custJohn Quelch:
Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend t