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You can say the right thing about a product and nobody will listen. You've got to say it in such a
You can say the right thing about a product and nobody will listen. You've got to say it in such a
You can say the right thing about a product and nobody will listen. You've got to say it in such a
You can say the right thing about a product and nobody will listen. You've got to say it in such a
You can say the right thing about a product and nobody will listen. You've got to say it in such a
You can say the right thing about a product and nobody will listen. You've got to say it in such a
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William Bernbach:
In communications, familiarity breeds apathy.William Bernbach:
Because an appeal makes logical sense is no guarantee that it will work.William Bernbach:
Word of mouth is the best medium of all.William Bernbach:
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.William Bernbach:
Our job is to bring the dead facts to life.William Bernbach:
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at anothWilliam Bernbach:
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.William Bernbach:
Today's smartest advertising style is tomorrow's corn.William Bernbach:
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetiWilliam Bernbach:
Nobody counts the number of ads you run; they just remember the impression you make.