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As demand shifts from offline retailers with limited shelf space to online channels with much large
As demand shifts from offline retailers with limited shelf space to online channels with much large
As demand shifts from offline retailers with limited shelf space to online channels with much large
As demand shifts from offline retailers with limited shelf space to online channels with much large
As demand shifts from offline retailers with limited shelf space to online channels with much large
As demand shifts from offline retailers with limited shelf space to online channels with much large
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Anita Elberse:
The entertainment business remains a business of blockbusters, and increasingly so.Anita Elberse:
What you get when you put all your resources behind a product, is you get everyone to join in.Anita Elberse:
For the first case I did with Octone, 360 deals were not at all being talked about. And then for thAnita Elberse:
Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed reaAnita Elberse:
Most of my colleagues have research awards on the shelf. I have party invites.Anita Elberse:
I spend way too much time watching television, going to sports games, going to movies. It struck meAnita Elberse:
It's really not fun to have seen a movie that you want to talk about, and you can't find anyone elsAnita Elberse:
Because making movies is such an expensive endeavor, other media such as books and comics have longAnita Elberse:
One problem with relying on existing concepts is that it could stifle innovation, weakening the filAnita Elberse:
Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can