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Between two products equal in price, function and quality, the better looking will outsell the othe
Between two products equal in price, function and quality, the better looking will outsell the othe
Between two products equal in price, function and quality, the better looking will outsell the othe
Between two products equal in price, function and quality, the better looking will outsell the othe
Between two products equal in price, function and quality, the better looking will outsell the othe
Between two products equal in price, function and quality, the better looking will outsell the othe
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Raymond Loewy:
The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would descRaymond Loewy:
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.Raymond Loewy:
My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rRaymond Loewy:
I've been accused of being a shell designer - you start with a machine and enclose it. But in manyRaymond Loewy:
I alienated the automotive industry by saying that cars should be lightweight and compact.Raymond Loewy:
The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which lookRaymond Loewy:
Noise is a parasite. Anything noisy is poorly designed.Raymond Loewy:
In every phase of the automotive industry, certain factors have been more important than all othersRaymond Loewy:
The American automobile has changed the habits of every member of modern society.Raymond Loewy:
The automobile is an American cultural symbol.