Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

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• Steve Jobs:

  The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was h

• Steve Jobs:

  It's not about charisma and personality, it's about results and products and those very bedrock thi

• Steve Jobs:

  That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have t

• Steve Jobs:

  But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this

• Steve Jobs:

  So when these people sell out, even though they get fabulously rich, they're gypping themselves out

• Steve Jobs:

  It's hard to tell with these Internet startups if they're really interested in building companies o

• Steve Jobs:

  This is what customers pay us for - to sweat all these details so it's easy and pleasant for them t

• Steve Jobs:

  In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of th

• Steve Jobs:

  Design is the fundamental soul of a man-made creation that ends up expressing itself in successive

• Steve Jobs:

  Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac,