Eliminating what is not wanted or needed is profitable in itself.

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• Phil Crosby:

  Slowness to change usually means fear of the new.

• Phil Crosby:

  If anything is certain, it is that change is certain. The world we are planning for today will not

• Phil Crosby:

  Quality has to be caused, not controlled.

• Phil Crosby:

  Quality is the result of a carefully constructed cultural environment. It has to be the fabric of t

• Phil Crosby:

  Selecting the right person for the right job is the largest part of coaching.

• Phil Crosby:

  In a true zero-defects approach, there are no unimportant items.

• Phil Crosby:

  The great discoveries are usually obvious.

• Phil Crosby:

  Very few of the great leaders ever get through their careers without failing, sometimes dramaticall

• Phil Crosby:

  Successful people breed success.

• Phil Crosby:

  Change should be a friend. It should happen by plan, not by accident.