I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.
Nick Woodman0
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Nick Woodman:
I didn't want to take anybody else's money. I wanted to do something small that could be profitableNick Woodman:
If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend eNick Woodman:
People use GoPros to capture the experiences they are passionate about.Nick Woodman:
Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or pNick Woodman:
I feel like in a world where we all try to figure out our place and our purpose here, your passionsNick Woodman:
When I think about dropping team sports and picking up surfing and also then geeking out radio contNick Woodman:
To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hoursNick Woodman:
I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't belNick Woodman:
When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it byNick Woodman:
I want to want to go to work in the morning.