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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes adverti
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes adverti
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes adverti
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes adverti
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes adverti
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes adverti
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Jef I. Richards:
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.Jef I. Richards:
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywJef I. Richards:
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lieJef I. Richards:
Advertising is speech. It's regulated because it's often effective speech.Jef I. Richards:
Is advertising a profession, like law or medicine? How many new parents clutch their baby to theirJef I. Richards:
In advertising, sex sells. But only if you're selling sex.Jef I. Richards:
Advertising is totally unnecessary. Unless you hope to make money.Jef I. Richards:
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is baJef I. Richards:
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it alJef I. Richards:
Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.