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If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support
If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support
If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support
If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support
If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support
If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support
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Jerry Greenfield:
The reality is that most companies are not about any values at all - they are about making money. IJerry Greenfield:
Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replaciJerry Greenfield:
Businesses can lead with their values and make money, too. You don't have to simply be purely profiJerry Greenfield:
Businesses typically look at issues like price, quality, time of delivery. They don't often think aJerry Greenfield:
Look at your business and the activities that you undertake. Then, start to think about not just yoJerry Greenfield:
Recycling, packaging, businesses are changing all of those things because that's what consumers wanJerry Greenfield:
I like that Ben & Jerry's is willing to speak out about social and political issues that aren't alwJerry Greenfield:
Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, peJerry Greenfield:
I eat many different ice creams. I'm not an ice cream snob, although I do think Ben & Jerry's is thJerry Greenfield:
One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it f