I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre.

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• Lapo Elkann:

  The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company

• Lapo Elkann:

  Tailor Made will help Ferrari's clients tailor their cars in a very personal, specific way. It's a

• Lapo Elkann:

  I like my country, but I don't think like an Italian. It's a complex, complicated difficult country

• Lapo Elkann:

  I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here.

• Lapo Elkann:

  I love Winston Churchill. I love the wisdom he had, the sagacity. I like people who are independent

• Lapo Elkann:

  I am Jewish, Italian, American, Catholic.

• Lapo Elkann:

  I love Italy and I say I am from Italy wherever I go.

• Lapo Elkann:

  I am in love with cars; I love anything that moves.

• Lapo Elkann:

  Just because you're born in a privileged family and have money doesn't mean you're happy. Happiness

• Lapo Elkann:

  I've missed a lot of trains in my life, and another one always comes.