I've always been very passionate about investing time in and sharing my expertise with other entrepreneurs.

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• Sara Davies:

  Crafter's Companion started life as a big dream in my little university bedroom.

• Sara Davies:

  I've always been creative - I baked, knitted and crocheted with my mum and grandma.

• Sara Davies:

  All the other students were going to flash firms in London, but I'm a real homebody and was determi

• Sara Davies:

  That's what us northern people do don't we? Don't mince our words, just say it how it is.

• Sara Davies:

  I have learnt this over time, that Peter Jones, you've gotta watch him.

• Sara Davies:

  While we might now have expanded into the U.S.A. with our California office, I'm a Coundon girl bor

• Sara Davies:

  Someone suggested elocution lessons but there is no way I am changing my accent, I'm proud of my ro

• Sara Davies:

  A good 60 per cent of my time I spend travelling, mostly to the U.S., Canada and Germany.

• Sara Davies:

  Although I was not a crafter before starting the business, I find it relaxing.

• Sara Davies:

  Of course, juggling a career and a baby is tough but, as it's my business, I pick and choose.