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Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a C
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a C
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a C
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a C
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a C
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a C
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Sendhil Mullainathan:
Busy people all make the same mistake: they assume they are short on time, which of course, they arSendhil Mullainathan:
Time can be dissected easily: an hour can be cut up in many ways. Fifteen minutes on this memo, a fSendhil Mullainathan:
Maybe poverty is a special case of something else. That something else is 'scarcity,' and anyone whSendhil Mullainathan:
It's hard to get people to empathize with the poor. You can get some people to sympathize with theSendhil Mullainathan:
The scarcity trap captures this notion we see again and again in many domains. When people have verSendhil Mullainathan:
One cost, for the lonely: If you want to be interesting, the one thing you shouldn't do is really fSendhil Mullainathan:
There's a popular image of people who don't save for the future as lacking in self-control. But theSendhil Mullainathan:
If you have urgent current expenses to cover, then future priorities like college and retirement faSendhil Mullainathan:
The ability to save automatically is among the most powerful tools available to us.Sendhil Mullainathan:
It is safe to say that when people are short on cash, they might be less productive at work, be wor