Microwave sales have plateaued as people realize that reheated TV dinners give us no joy.

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• Kimbal Musk:

  We're moving to be more of a plant-based society.

• Kimbal Musk:

  The reality is that we connect through food, and we have the opportunity to do it three times a day

• Kimbal Musk:

  People are overweight and starving at the same time. It's a tragedy for both the individual and soc

• Kimbal Musk:

  The Kitchen was a really great concept; it just wasn't at the price point that made it accessible t

• Kimbal Musk:

  After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to

• Kimbal Musk:

  The idea behind fast food is great - people want convenience.

• Kimbal Musk:

  We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even low

• Kimbal Musk:

  It's only a risk if you think there's a chance of failure.

• Kimbal Musk:

  As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful

• Kimbal Musk:

  You should brine your turkey. Don't even think about not brining your turkey. Ever.