Moderation is the inseparable companion of wisdom, but with it genius has not even a nodding acquaintance.

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• John Seabrook:

  MTV refers to its audience as 'the demo.' Being 'in the demo' means being in the demographic sweet

• John Seabrook:

  The people at MTV are encouraged to be very confrontational and declarative about their tastes.

• John Seabrook:

  When you take the individual out of the equation, then you're making programming based on some mark

• John Seabrook:

  I do think that television, in its early years, played a significant role in that standard-setting,

• John Seabrook:

  Daniel Ek, the C.E.O. of Spotify, is a rock star of the tech world, but he is not long on charisma.

• John Seabrook:

  Spotify appeared nine years after Napster, the pioneering file-sharing service, which unleashed pir

• John Seabrook:

  The difference between Spotify and Internet radio services like Pandora is that Spotify is interact

• John Seabrook:

  When Spotify launched in the U.S. in 2011, it relied on simple usage-based algorithms to connect us

• John Seabrook:

  PepsiCo is the largest food-and-beverage company in the United States, and the second-largest in th

• John Seabrook:

  Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay divisio