My message with 'LazyTown' has always been really simple; I just want to get kids and families moving together.

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• Magnus Scheving:

  LazyTown' is not a TV property, but a lifestyle brand for children.

• Magnus Scheving:

  Health is never going to go out of fashion.

• Magnus Scheving:

  It's a fact that kids watch TV. But if you think back, when you watched cowboy movies, you would go

• Magnus Scheving:

  Getting kids moving is a key factor in tackling obesity and health problems among the young.

• Magnus Scheving:

  'LazyTown' is on a mission to move the world to be a healthier place. When we get kids moving, we g

• Magnus Scheving:

  I honestly think that kids should not exercise: they should keep fit through play. The most importa

• Magnus Scheving:

  My boy and I move. We have this game where if we dress in a particular item of clothing, we have to

• Magnus Scheving:

  The biggest thing you can give a kid is self-esteem, so that they're not shy to do different things

• Magnus Scheving:

  I am nearly the worst role model for a healthy person. To me, a healthy person is someone in balanc

• Magnus Scheving:

  My philosophy is 'learn while you live.' 'LazyTown' is about balance. I'm not there yet.