One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate, easy to execute against - and in our view, that's exactly what we've done on DSi.

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• Reggie Fils-Aime:

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  We compete with all of the time that consumers spend when they're not sleeping, they're not eating,

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  We believe that creating a 'Mario' game is a special endeavor.

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