Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're attacking it.

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• Lynn Jurich:

  Before solar, before Sunrun, if consumers wanted electricity, there was a monopoly of someone who t

• Lynn Jurich:

  Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing

• Lynn Jurich:

  I just am a clean air freak. I grew up in the woods. I worked in China for a bit and was exposed to

• Lynn Jurich:

  I think, in a lot of places, the solar panels are a badge of honor; they're trendy. If you go to Ha

• Lynn Jurich:

  There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're

• Lynn Jurich:

  With Zipcar, consumers avoid the upfront cost of buying a car, not to mention gas, insurance, and r

• Lynn Jurich:

  For every family in liberal San Francisco that went solar with SunRun in 2010, nearly eight familie

• Lynn Jurich:

  For Pocketbook Environmentalists, financial savings are the primary motivator. However Pocketbook E

• Lynn Jurich:

  Homeowners want solar power. It's cost-effective. We invented a business model that makes it really

• Lynn Jurich:

  We're leading a fundamental shift from centralized energy to distributed energy. Energy will go in