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Sound science must be our guide in choosing which problems to tackle and how to approach them.
Sound science must be our guide in choosing which problems to tackle and how to approach them.
Sound science must be our guide in choosing which problems to tackle and how to approach them.
Sound science must be our guide in choosing which problems to tackle and how to approach them.
Sound science must be our guide in choosing which problems to tackle and how to approach them.
Sound science must be our guide in choosing which problems to tackle and how to approach them.
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Frank Luntz:
Politics is gut; commercials are gut.Frank Luntz:
It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational;Frank Luntz:
In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; pasFrank Luntz:
We decide based on how people look; we decide based on how people sound; we decide based on how peoFrank Luntz:
Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interestedFrank Luntz:
The way you communicate an idea is different than the way you communicate a product.Frank Luntz:
The principles behind explaining and educating the product or the elected official is similar, evenFrank Luntz:
We as Americans assume that big companies are bad, and big power companies are even worse.Frank Luntz:
I have seen how effective language attached to policies that are mainstream and delivered by peopleFrank Luntz:
One of the things that you have trouble with politicians, particularly in Washington, is when you g