The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.
Yves Behar0
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Yves Behar:
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Our principal role as designers is to accelerate new ideas and the adoption of new ideas.