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The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kin
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kin
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kin
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kin
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kin
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kin
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David Ogilvy:
On the average, five times as many people read the headline as read the body copy. When you have wrDavid Ogilvy:
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy soDavid Ogilvy:
Many people - and I think I am one of them - are more productive when they've had a little to drinkDavid Ogilvy:
Advertising is only evil when it advertises evil things.David Ogilvy:
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry andDavid Ogilvy:
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he wouDavid Ogilvy:
You now have to decide what 'image' you want for your brand. Image means personality. Products, likDavid Ogilvy:
Every advertisement should be thought of as a contribution to the complex symbol which is the brandDavid Ogilvy:
If you ever have the good fortune to create a great advertising campaign, you will soon see anotherDavid Ogilvy:
The advertisers who believe in the selling power of jingles have never had to sell anything.