There is only one way left to escape the alienation of present day society: to retreat ahead of it.

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• Roland Barthes:

  The New is not a fashion, it is a value.

• Roland Barthes:

  Language is a skin: I rub my language against the other. It is as if I had words instead of fingers

• Roland Barthes:

  I call the discourse of power any discourse that engenders blame, hence guilt, in its recipient.

• Roland Barthes:

  Myth is neither a lie nor a confession: it is an inflexion.

• Roland Barthes:

  What the public wants is the image of passion, not passion itself.

• Roland Barthes:

  The skyscraper establishes the block, the block creates the street, the street offers itself to man

• Roland Barthes:

  Through the mythology of Einstein, the world blissfully regained the image of knowledge reduced to

• Roland Barthes:

  To eat steak rare... represents both a nature and a morality.

• Roland Barthes:

  What I claim is to live to the full the contradiction of my time, which may well make sarcasm the c

• Roland Barthes:

  The bastard form of mass culture is humiliated repetition... always new books, new programs, new fi