We have 11 great potato flavors, and customers have been clamoring for tortilla. For over a year, we worked to develop the four flavors of tortilla popchips: chili limon, nacho cheese, ranch and salsa. They're made with traditional stoneground masa, are gluten-free, and have less than half the fat of other chips.
Keith Belling0
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Keith Belling:
We have a broad range of snackers - moms, kids and healthy active people.Keith Belling:
I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was outKeith Belling:
You can't rest on your laurels. You have to continue to innovate; you have to continue to be differKeith Belling:
We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It wasKeith Belling:
I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-taKeith Belling:
I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I triedKeith Henson:
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As for leadership, I am the kind who leads reluctantly and more by example than anything else. SomeKeith Henson:
I can't think of anyone who is up on evolutionary psychology and related areas who is deluded enougKeith Henson:
If anyone wonders why the airlines are not doing well it is because flying has been made such an un