What should be the aim of management? What is their job? Quality is the responsibility of the top people. Its origin is in the boardroom. They are the ones who decide.

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• W. Edwards Deming:

  'Quality' means what will sell and do a customer some good - at least try to.

• W. Edwards Deming:

  Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire,

• W. Edwards Deming:

  American management thinks that they can just copy from Japan. But they don't know what to copy.

• W. Edwards Deming:

  The prevailing system of management has crushed fun out of the workplace.

• W. Edwards Deming:

  In 1945, the world was in a shambles. American companies had no competition. So nobody really thoug

• W. Edwards Deming:

  My mother was my biggest role model. She taught me to hate waste. We never wasted anything.

• W. Edwards Deming:

  I am forever learning and changing.

• W. Edwards Deming:

  I predicted in 1950 that in five years, manufacturers the world over would be screaming for protect

• W. Edwards Deming:

  Quality is pride of workmanship.

• W. Edwards Deming:

  Export anything to a friendly country except American management.