You don't want to give people what they want. Give them something that they didn't know that they wanted.

Next quotes

• Ruth Reichl:

  I've been to a couple of restaurants in L.A. that were so loud, I left there with a sore throat; yo

• Ruth Reichl:

  I meet people, and we can get past small talk pretty quickly if they've read my books. It's a great

• Ruth Reichl:

  I think of fiction as the highest calling. I'm kind of addicted to it. It's the thing that has gott

• Ruth Reichl:

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• Ruth Reichl:

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• Ruth Reichl:

  I learned so much in Laos. I learned that fried silkworm larvae are delicious. I learned how to mak

• Ruth Reichl:

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• Ruth Reichl:

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• Ruth Reichl:

  One of the things I really love about restaurants is that in many ways, they are the ultimate democ

• Ruth Reichl:

  I loved being at the 'Times,' and they were incredibly good to me. I think it's a wonderful paper,