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A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in t
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in t
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in t
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in t
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in t
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in t
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Leo Burnett:
What helps people, helps business.Leo Burnett:
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to gLeo Burnett:
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing businessLeo Burnett:
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.Leo Burnett:
I have learned that it is far easier to write a speech about good advertising than it is to write aLeo Burnett:
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his handsLeo Burnett:
The secret of all effective originality in advertising is not the creation of new and tricky wordsLeo Burnett:
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.Leo Burnett:
Fun without sell gets nowhere but sell without fun tends to become obnoxious.Leo Burnett:
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business fo