Innovative companies have started to realize there are not enough 'green consumers' willing to pay more for something just because it's green.

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• Lynn Jurich:

  There is a huge market for products and services aimed at what I like to call the Pocketbook Enviro

• Lynn Jurich:

  Since I work in home solar, I can't resist focusing on the amazing developments happening here. Wha

• Lynn Jurich:

  Prior to SunRun, I was headed toward a career in venture capital and then realized I wanted to appl

• Lynn Jurich:

  We believe widespread adoption of home solar will significantly improve life in cities by phasing o

• Lynn Jurich:

  With the right infrastructure in place, home solar will be recognized publicly as affordable, easy,

• Lynn Jurich:

  Rooftop solar is the first true form of competition that utilities have ever faced, and that is why

• Lynn Jurich:

  Before solar, before Sunrun, if consumers wanted electricity, there was a monopoly of someone who t

• Lynn Jurich:

  Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing

• Lynn Jurich:

  I just am a clean air freak. I grew up in the woods. I worked in China for a bit and was exposed to

• Lynn Jurich:

  I think, in a lot of places, the solar panels are a badge of honor; they're trendy. If you go to Ha