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It is insight into human nature that is the key to the communicator's skill. For whereas the writer
It is insight into human nature that is the key to the communicator's skill. For whereas the writer
It is insight into human nature that is the key to the communicator's skill. For whereas the writer
It is insight into human nature that is the key to the communicator's skill. For whereas the writer
It is insight into human nature that is the key to the communicator's skill. For whereas the writer
It is insight into human nature that is the key to the communicator's skill. For whereas the writer
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William Bernbach:
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertWilliam Bernbach:
Properly practiced creativity can make one ad do the work of ten.William Bernbach:
Properly practiced creativity must result in greater sales more economically achieved. Properly praWilliam Bernbach:
In advertising not to be different is virtually suicidal.William Bernbach:
You can say the right thing about a product and nobody will listen. You've got to say it in such aWilliam Bernbach:
In communications, familiarity breeds apathy.William Bernbach:
Because an appeal makes logical sense is no guarantee that it will work.William Bernbach:
Word of mouth is the best medium of all.William Bernbach:
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.William Bernbach:
Our job is to bring the dead facts to life.