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Properly practiced creativity must result in greater sales more economically achieved. Properly pra
Properly practiced creativity must result in greater sales more economically achieved. Properly pra
Properly practiced creativity must result in greater sales more economically achieved. Properly pra
Properly practiced creativity must result in greater sales more economically achieved. Properly pra
Properly practiced creativity must result in greater sales more economically achieved. Properly pra
Properly practiced creativity must result in greater sales more economically achieved. Properly pra
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William Bernbach:
In advertising not to be different is virtually suicidal.William Bernbach:
You can say the right thing about a product and nobody will listen. You've got to say it in such aWilliam Bernbach:
In communications, familiarity breeds apathy.William Bernbach:
Because an appeal makes logical sense is no guarantee that it will work.William Bernbach:
Word of mouth is the best medium of all.William Bernbach:
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.William Bernbach:
Our job is to bring the dead facts to life.William Bernbach:
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at anothWilliam Bernbach:
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.William Bernbach:
Today's smartest advertising style is tomorrow's corn.